Pod Kit Regional Preference: Indonesia vs. Poland

Indonesia and Poland are two countries where e-cigarettes are widely accepted, and local consumers have very different preferences for vape kit design, flavors, and compliance. Indonesia’s large population and diverse archipelago create a demand for affordable, durable vape devices that are suitable for humid and harsh environments. Secondly, Poland, as a mature European market, focuses on the demand for stylish, high-tech functionality. As our two core major markets, we will customize their Pod Kits to meet these very different needs through localized functions, established partnerships, and marketing strategies.

Pod Kit Design Preferences in Indonesia and Poland

In Indonesia, local vape users tend to prioritize durability and cost-effectiveness. Due to Indonesia’s tropical location, Pod Kits must be able to withstand moisture, drops, and frequent operations without frequent maintenance. For example, the sturdy resin panel, rubber coating and IPX protective seal can effectively prevent scratches and moisture, and the simple airflow adjustment ring reduces mechanical complexity. In addition, replaceable atomizer cores and vape cartridges reduce user ownership costs and encourage users to repurchase consumables.

On the contrary, consumers in Poland prefer Pod Kits with a stylish appearance, a metal body, an ergonomic design, and an integrated OLED display. For this type of consumer and market, we typically use a brushed aluminum finish, advanced chipset control, a smooth boost curve, and a customizable power curve in the POD KIT. The Centaurus series boasts a sophisticated panel and versatility that perfectly meets the taste of the Polish people.

Preference for Pod Kit flavors

In Indonesia, vape users prefer sweeter tropical fruit blends, while in Poland, traditional tobacco flavors are still the core, and rich dessert-style tobacco and refreshing menthol flavors are re-emerging to meet the tastes of adults. Therefore, Polish pod kits typically feature advanced nicotine salt formulas that deliver a smooth throat hit at low power. This preference for delicate flavors, temperature control, and precise airflow drives demand for devices that support adjustable suction and power. We have observed that limited-edition, fruit-flavored pods launched in Indonesia have quickly gained popularity among young people. At the same time, refined tobacco and menthol blends produced in Poland are more suitable for improving experienced vape users.

Different regulatory environments

The regulatory framework determines the availability and design of Pod Kits in various markets. Indonesia currently has few restrictions on e-cigarette products, which allows new devices, diverse flavors, and DIY blends to be launched quickly. However, this lax regulation sometimes leads to inconsistent product quality and safety standards, which may cause potential health problems. In contrast, Poland implements the EU Tobacco Products Directive (TPD2) standards, which stipulates maximum nicotine concentrations, child-resistant packaging, strict marketing rules, and comprehensive labeling requirements. Therefore, manufacturers design rigorous product testing, detailed technical documentation, and certified child-resistant vape kits specifically for the Polish market to comply with TPD standards.

Differences in distribution channels

The distribution strategies for Indonesia and Poland differ significantly. In Indonesia, convenience stores, small kiosks, and major online platforms like Tokopedia, Shopee, and Lazada typically sell Pod Kits directly to consumers. Limited shelf space forces suppliers to focus on supplying popular and affordable e-cigarette kit models and generic e-liquids. Meanwhile, in Poland, professional brick-and-mortar e-cigarette stores and dedicated e-commerce platforms dominate the distribution channel, providing in-depth product demonstrations and coil installation services. Our online training helped Polish e-cigarette store employees increase sales of premium Pod Kits and accessories. Indonesia’s extensive retail network required simple demonstration videos and membership promotions to boost sales and encourage refill purchases.

Different marketing strategies in the two places

In Indonesia, social media influencers, including those on Instagram, TikTok, and Facebook, are dedicated to increasing the popularity of Pod Kits among young people, with a focus on promoting lifestyle content and viral marketing. Additionally, short videos of the Pod Kit unboxing, flavor trials, and user reviews are also released to increase exposure. In Poland, we participate in e-cigarette festivals and exhibitions and cooperate with the European Electronic Cigarette Association to build trust between enthusiasts and former smokers.

Bring different vape kits to consumers in other regions.

In Indonesia, local users prefer durable, affordable Pod kits and vibrant tropical fruit flavors. Gradually attract consumers through extensive traditional retail channels and influencer marketing campaigns. In contrast, in Poland, local users prefer fashionable high-tech Pod Kits and classic tobacco menthol blends. By developing strategies tailored to the unique consumer behavior and regulatory environment of each market, we can offer different vape kits to consumers in various regions.